Market Opportunity Assessment & Tactics Consulting Analytical Support for New Ventures and the Venture Investment Community Economic analysis is critical to the success of not only new businesses, but the venture capital firms which support them. A viable start-up requires more than a good idea, a business plan and financial backing. Critical to the success of any venture is a clear picture of the entrant's: target market — competitive environment, consumer demand, regulatory constraints, resource requirements, projected growth; and position within that market — pricing strategy, product differentiation, production capacity, comparative advantages, operational constraints Yet this picture is frequently underdeveloped in the rush to begin business. The result is that many new ventures fail because sufficient microeconomic "due diligence" — thorough market and business analysis — wasn't completed. A related concern arises from the early-stage missteps new businesses make simply because they do not have economic counsel available to review plans, suggest optimization techniques, or model the market impacts of alternative courses of action. Tragic errors and missed opportunities flow from the decisions of entrepreneurs who feel they have no one from whom to seek a second opinion. Bay Analytics addresses these problems by offering a host of services for new firms, product managers, and the venture funding community: Business Plan Creation, Analysis & Review Business Start-up Advice Competitive Firm, Product & Service Analysis Complementary/Substitute Product Evaluations Demand Elasticity Studies & Market Share Forecasts Industry & Market Definition Market Analysis for New Ventures & Product Offerings Market Entry Strategies New Product/Service Market Viability Studies Price Threshold Determinations & Willingness-to-pay Studies Pricing Strategy Development, Assessment Sales Forecasting, Analysis Top Of Page Representative Market Opportunity Assessment & Tactics Consulting Assignments Created a market entry plan for a pre-IPO venture to offer Internet access and service-provision via high-frequency wireless network. A comprehensive overview was undertaken of the market for Internet service provision and for access provision by fixed-line, cable, and wireless telecommunications providers. The client's offerings were analyzed relative to their projected successes, shortcomings, and the market potential of competitive services. A strategic entry, cost, and revenue plan was created to position client's service for commercial success within the market for ISP and Internet access services. Developed a business plan for entrepreneurs seeking to enter that segment of the entertainment market catering to adolescents and teen-agers. Assessed principals' technological, product, and delivery concepts; researched target market and positioning of substitute and complementary goods; identified potential competitive, financing and regulatory obstacles; refined pricing, production and promotion strategies and developed approach for the solicitation of venture funding. Reviewed business concepts and provided strategic advice for new businesses including: Internet-enabled/enhanced legal services, energy utility management services, music streaming products & services, business information storage and retrieval, retail apparel sales, high-technology equipment shipping Technology-specific consumer financial transactions; hi-tech start-up incubation and services provisioning; medical services; information storage, access and transmission Location-relevant wireless business and consumer services, mobile securities trading Top Of Page What We Do Industries Served Practice Areas What Is ESC? Selected Projects Selected Publications/Presentations