Practice Areas Bay Analytics' consulting work is divided into three practice areas, each with it's own objective: Business Profitability & Effectiveness Consulting — to help organizations be more profitable and effective Market Opportunity Assessment & Tactics Consulting — to help investors, entrepreneurs and product managers prepare for market entry Litigation & Regulation Support — to assist attorneys and firms in devising strategy for, and presenting economic arguments in, legal and regulatory proceedings What We Do Industries Served What Is ESC? Selected Projects Selected Publications/Presentations