What Is Economic Strategy Consulting? Bay Analytics created Economic Strategy Consulting as a means of helping companies realize their objectives. We make use of a broad array of microeconomic tools to identify, analyze, and solve complex business problems. Because we know that no two businesses are alike, each of our deliverables is fully "customized" and uniquely suited to addressing our clients' particular needs. The client firms that retain microeconomic consultants generally do so in order to perform tasks relating to contracting and litigation: damages calculations, legal and regulatory filings, business valuations. Building upon our expertise in these areas, Bay Analytics' Economic Strategy Consulting practice offers a means by which economic techniques may also be applied in key decision-making contexts, such as: Determining the pricing structure an E-commerce start-up should employ to maximize return and head-off major competitors; Estimating how much consumers would be willing to pay for a telecommunications enhancement or an improvement in service quality; Clarifying how a computer manufacturer can best protect itself against a frivolous patent or securities claim; Creating a strategy that a software firm may deploy to ensure that both its market share and earnings goals may be realized. Top Of Page We offer Economic Strategy Consulting in three settings: to assist entrepreneurs in maximizing the likelihood that they will receive the financial backing, consumer acceptance, and financial results they are seeking through our Market Opportunity Assessment & Tactics practice; to help venture capitalists and investors evaluate the viability of proposed investments and ensure favorable returns through our Market Opportunity Assessment & Tactics practice; to improve the operational and financial results of established businesses confronted with competitive, cost management, or revenue growth challenges through our Business Profitability & Effectiveness practice. While we have particular depth of experience in computing, electronic commerce/Internet-based services, energy, finance, retail, and telecommunications, ESC is applicable to any market or industry. Bay Analytics' ESC Capabilities: Venture Analytics: pre and post-launch support for institutional investors, venture capitalists and angels. Bay's work here includes evaluation of proposals; strategic assessment of competitors, markets, tactics, product/service offerings, and pricing structures; and the development of answers to firm, market, and industry-specific questions. We also provide counsel to the leaders of operating, venture-funded firms to help ensure their success and maximize the likelihood of a positive financial return for their backers. Start-up Assistance: analysis and strategy-formulation for entrepreneurs and new market entrants. We provide assistance to new enterprises by developing and assessing business plans, evaluating demand estimates, take rates, market share and profitability objectives; formulating and critiquing market entry approaches, product introductions, value propositions, and pricing strategies; and by providing advice on securing financing, establishing product/market positions, developing products, creating brand awareness, and managing growth. Market Strategy Maximization: analytical support and guidance to support established businesses in meeting their objectives. We assist going concerns by critiquing and upgrading their market strategies to increase industry share, grow revenues, reduce costs and improve profitability. We also generate recommendations in client firms' areas of greatest challenge and opportunity by evaluating their positioning, pricing, production, and promotion using qualitative, quantitative and financial management tools including: benchmarking competitive analyses cost and demand forecasting (conjoint analysis, rank-ordered logit/choice modeling, regression analysis) cost-benefit analysis, cost-effectiveness analysis discounted cash flow analysis (internal rate of return, net present value) methods/procedures audits policy interest analyses price modeling (cost-plus, discount, full-cost, iso-profit, linear approximation, marginal cost, mark-up, package) qualitative and quantitative opinion research (delphi, focus group, interview, mail/telephone survey, secondary research) resourcing (factor analysis, iso-cost, least-cost analysis, queuing theory) Top Of Page What We Do Industries Served Practice Areas Selected Projects Selected Publications/Presentations